Directed Goes Diamond!

~ Directed introduces the Diamond Dealer Program as a reward for its premium retailers. ~

Vista, CA (February 8, 2016) – This new program offers a wide array of dealer benefits, including exclusive pricing on all Directed categories, premium technical support priority that exceeds Directed’s existing award-winning standard, and exclusive promotions and marketing assistance. Diamond Dealers will also receive preferred placement in Directed’s online ‘Build Your System’ tool, and the majority of consumer leads for their specific area.

“Our dealers asked for a program like this, and we listened. It offers a much simpler pricing structure, prioritized technical support, and comprehensive marketing assistance,” said Glenn Busse, Senior Vice President of Global Sales and Customer Care. “The Diamond Dealer Program is a great reward for those dealers who have proven their commitment to our company, our products, and our mutual success.”

All US Directed Authorized Retailers are eligible to become Diamond Dealers, and should ask their Directed Sales Representative for complete program details.

Not a Directed Dealer? Please visit to become a Directed Dealer today!

About Directed

Directed, recipient of hundreds of technology patents and awards, is a world leader in automotive electronics. Its products protect and remotely start more vehicles than anyone else on the planet. The Viper brand created the connected car category with the launch of Viper SmartStart in 2009 – the app that lets you start, locate and control your car from virtually anywhere in the world with your smartphone. For more information contact