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Leadership Team

James E. Minarik

James E. Minarik

Chairman, DEI Holdings
 

Jim Minarik has served as Chief Executive Officer of DEI Holdings (DEI) since 2001. Prior to joining DEI Mr. Minarik was employed by Clarion Company Limited, a supplier of audio equipment to global car manufacturers and retailers, including as the Chief Executive Officer of Clarion Corporation of America from 1997 to December 2000.

Jim currently serves on a number of Boards outside of DEI, including Ellery Home Styles and Twinstar International, as well as the Boys and Girls Club of Vista Foundation. In the past, Jim has served as the Chairman of McIntosh Labs, the Automotive Division of the Consumer Electronics Association, and on the Boards of other firms including Escort Radar, Brown Jordan International and Aero bed.

Minarik received both is BS and MBA from the Pennsylvania State University. Jim and his wife Megan reside in Orange County and Oceanside and have two grown children, Kelsey and Ryan.

Robert J. Struble

Robert J. Struble

CEO
 

Robert Struble has served as our CEO since March 2017. Mr. Struble sits on and reports directly to the DEI Board and is based at the Company’s Vista, California, headquarters. He leads a team of over two hundred associates in the United States and Canada.

Recently the CEO and Founder of iBiquity Digital, Bob is a pioneering and respected consumer technology leader. Prior to leading iBiquity, Bob managed several technology businesses at Westinghouse and was a strategy consultant at McKinsey and Company.

He earned his BS in Chemical Engineering from MIT and his MBA at the Harvard Business School. Bob and his wife have five children.

Craig Armstrong

Naresh Idnani

CFO
 

Naresh has served as our Chief Financial Officer since May 2018. Previously Naresh worked at Innovative Hearth Products where he served as CFO. He has held other CFO and senior financial management roles at large and midsize companies including Neutrogena, Sun Microsystems and Johnson and Johnson. He has extensive experience working with private equity-backed companies and has helped managed firms with a large number of brands and SKU’s.

Naresh earned his Bachelors of Science Degree in Business Administration from California State Polytechnic University, Pomona and an MBA from the University of California, Berkeley.

Glenn R. Busse

Glenn R. Busse

Senior Vice President
Sales & Customer Service

Glenn R. Busse has served as our Senior Vice President — Sales since January 2007. Mr. Busse has served our company in various capacities since joining our company in 1986 as Vice President of Sales and Marketing. Prior to joining our company, Mr. Busse served as the National Sales Manager of Black Bart Systems, a vehicle security company.

Mr. Busse received his baccalaureate certification from Lycee Paul Langevin in Surenes, France and is fluent in French.

Michael Smith

Michael Smith

Senior Vice President
Global Operations & Information Technology

Michael Smith joined Directed in 2002 and has held various positions with increasing responsibility in both divisions of DEI Holdings - Directed and Sound United. Most recently, as Directed’s Senior Vice President of Global Operations Mr. Smith is responsible for all aspects of our worldwide operations including inventory planning, warehousing, shipping, receiving, warranty, and facilities.

Prior to joining the Company, Mr. Smith held various management positions at Ford Motor Company and at Wingcast, a joint venture between Ford and Qualcomm. Mr. Smith holds a Bachelor of Science in business administration from Auburn University and a Master of Business Administration from the University of Texas at Austin.

Craig Armstrong

Craig Armstrong

Senior Vice President and General Manager
Ignition Interlock Business

Craig Armstrong served as Senior Vice President & General Manager for Directed’s Global Car Dealer Business beginning in March 2014. Previously, Mr. Armstrong served as the President and CEO of the country’s largest ignition interlock company, LMG Holdings. He has also held management positions with LoJack, including Vice President of International - Europe, Middle East and Africa, Vice President of Channel Marketing, and General Manager of Boomerang Canada.

Mr. Armstrong has also successfully held various general management, marketing and sales positions with Polaroid and Motorola. Mr. Armstrong currently sits on the board of Celerity Solutions, Inc. dba Slingshot Software, a web-based enterprise software solutions company.

James Turner

James Turner

Senior Vice President
Product Development & Technical Service

James Turner joined Directed in 2001 and has held various positions with increasing responsibility in both the product development and engineering functions within Directed. Most recently, as Directed’s Senior Vice President of Product Management and Engineering. Mr. Turner is responsible for all product planning and engineering of Directed’s security and convenience product categories.

Prior to joining the Company Mr. Turner held various management positions at Rockford Corporation and ADS Technologies, the parent company to Precision Power and Orion car audio brands. Mr. Turner is a 25 year veteran in the 12 volt industry.

Rob Lacroix

Rob Lacroix

Vice President
Engineering

Rob has served as our VP of Engineering since February 2018. Previously Rob worked at Immersion Corporation, a San Jose, CA and Montreal based company that specializes in haptic (touch screen) technology. At Immersion, Rob began as an embedded systems firmware programmer and rose to both VP of Engineering and VP of Research and Development, positions where he managed large technical teams.

He has broad experience in software and hardware systems and new product development and specific expertise in wireless and Bluetooth. He has over 50 patents granted or pending. Rob was also the leader of Immersion’s Montreal office. He earned his Bachelors of Engineering degree from McGill University. Rob is fluent in both French and English.

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