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News and Press Releases

Directed Brings Additional DS4 Products to Clifford, AstroStart and Autostart Brands

Directed Brings Additional DS4 Products to Clifford, AstroStart and Autostart Brands

VISTA, Calif. (July 30, 2018) – Directed today announced further expansion of its DS4 product ecosystem. The DS4, a relay-less version of Directed’s popular DS4+, has launched in Clifford, AstroStart and Autostart brands. DS4 had been previously introduced in the Viper and Automate brands.

The DS4 is ideal for the majority of modern vehicles, which rarely require the integrated remote-start relays of the DS4+, saving dealers and consumers the added expense. The DS4 is a more compact package, with the main module 42% smaller than the DS4+. James Turner, SVP, Core Product Management at Directed shared, “Dealers stocking DS4 and DS4+ will have a profitable solution for every vehicle that comes through their doors”.

The CES Innovations Award Winning DS4 technology offers advantages for dealers and consumers. For dealers it means a flagship product that is easier and quicker to install thanks to onboard Bluetooth capability, the Directlink app and Directed’s assortment of vehicle platform T-Harnesses. It also means easier inventory management. For consumers, DS4 offers “Driveway Range” Bluetooth control. As, consumers see the value of vehicle control with their phone, dealers have the perfect opportunity to explain and upsell the added benefits of a full Directed SmartStart or SmartStart GPS with our unbeatable “global range”.

To learn more about this advanced technology, please visit: www.directed.com/ds4/.

Not a Directed Dealer? Please visit Become a Directed Dealer or call 1-800-876-0800 to become a Directed Dealer today!

About Directed

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact Chris.Pearson@directed.com.

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